Dr. Squatch — Bathwater Bliss Campaign

Dr. Squatch wanted to break through the noise in men's grooming with a product launch that would generate organic cultural conversation. We partnered with Sydney Sweeney for a limited-edition 'Bathwater Bliss' bar that walked the line between provocative and playful.

Beyond the celebrity partnership, we built a full creator content strategy with 50+ micro-influencers, managed complex legal/reputational considerations, and orchestrated a drop mechanic that created artificial scarcity. The 5,000-bar run sold out in under an hour, trended across social platforms, and earned mentions on late-night television.