CatGPT Brand Promotion

In February 2023, PDA had an idea nobody asked for and everybody needed: a GPT-powered simulator that let you have a full, personality-driven conversation with your cat. The concept was sharp, funny, and built to travel. Getting it from whiteboard to live URL was a different challenge — and that's where Sageworx came in.

ChatwithaCat.AI gave users a conversation with a GPT-powered version of their cat, shaped by one of several distinct archetypes: the suave romantic, the brooding philosopher, the unhinged chaos gremlin. The conversations were funny in a way that felt almost too real. People screenshotted them. People sent them to their group chats. That was the entire strategy.

Sageworx executed the full production pipeline in support of PDA's vision: liaising the site and tech build, configuring the GPT model via OpenAI Playground, developing the bot's personality logic, coordinating a distributed team of volunteers from recruitment through launch, cutting promotional videos, and managing the press outreach that got it seen. The kind of quiet, tireless work that doesn't show up in the credits — but without which the idea never leaves the room.

The hook wrote itself: go to this website and your cat will roast you.

The press picked it up. It kicked off one of our most creatively ambitious and ongoing collaborations — and arrived before most brands had a word for what it was.