James Petrossi
Creative Strategist
Transformation Leader
Cultural Activist
“Let's create a more consciously connected world.”
Character Metaphor
If Willy Wonka found his inner Yoda.
About
James has built his career on a simple but powerful idea: transforming how people connect—with their work, with each other, and with brands. He is the president of Ptnl, a consultancy focused on restoring well‑being and evolving culture with purpose. As a creative strategist, he’s led purpose-driven campaigns for global giants such as AB InBev, Marriott Starwood, Pernod Ricard, Under Armour, and Visa. He is also the author of Know Your True Self: The Formula to Raise Human Consciousness and the founder of Leave the Feed, a platform for conscious social media consumption that he developed in collaboration with Gen Z creators and mental health advocates.
Favorite Tools
Insightful questions, a well-facilitated workshop, and the willingness to have a courageous conversation.