Maná at the UBS Arena

When Maná, the biggest Latin band in history, booked a show at UBS Arena, it wasn’t just another concert—it was a chance to create an epic cultural celebration across New York City. But with no “citywide takeover” budget, UBS needed a high-impact promo that made the event feel massive without massive spending. They turned to Sageworx to make it happen.

Rather than relying on an expensive OOH media buy, Sageworx deployed a targeted grassroots strategy, selecting key areas for wild posters and street stencils, then using post-production magic to expand the reach. We scripted and produced a cinematic teaser, filming real marketing efforts while layering in stock footage and special effects to make Maná appear everywhere—on taxis, billboards, and even projected onto the Empire State Building.

With a tight turnaround, all location shoots happened within 48 hours of release, allowing us to maximize digital effects and strategic editing ahead of time.

The Result? The final video wasn’t just a promo—it became a viral citywide takeover. Maná reposted it to their global fanbase, igniting instant excitement and helping sell out UBS Arena in minutes.

Looking to make an unforgettable impact—on any budget? Let’s talk.