Signal, Not Noise.

Strategy, insights, and real talk from the people doing the work. No fluff, just what we’re seeing, learning, and building.

We write about AI and the people using it, M-shaped talent, what’s working in production and brand campaigns, and why the old agency model keeps getting out-structured. Search by topic, or start with the newest post below.

18 Posts

Up Past Midnight

By Marc Calamia

Three nights of AI doom news, three lab leaders asking for a brake, and a Friday debate with a dozen members who use AI every day. Five things I’m doing to stay sharp -- and keep building -- while the people who build this argue about the brakes.

AI Perspectives
Leadership
Ways of Working

The End of the World Can Wait Until After Dinner

By Patrick Conreaux

Pat Conreaux grew up in a house where the end of the world was always due before dinner. It never came. His mother’s rule for every panic at the table -- that can wait until after dinner -- turns out to be the sharpest answer he has to AI doom.

AI Perspectives
Change Management
Creative Leadership

The Old Manual Was Right

By Patrick Conreaux

AI can read your data. It still can't read the room, and that gap is what makes EQ one of the most valuable skills in business right now.

M-Shaped Talent
Emotional Intelligence

The Aviator, the Poet, and the Singer

By Patrick Conreaux

What Roland Garros and friends teach us about the networks that live beyond us.

M-shaped
Members
Network Effect

Holding Companies Aren't Being Out-Created. They're Being Out-Structured.

By Marc Calamia

An argument about org design, AI economics, and why purchasing agencies can't close the gap.

Creative Ops
Agency Model
Holding Cos

Virtual Production Isn't Coming to Mid-Market Brands. It's Here.

By Marc Calamia

North America now has 120+ permanent LED volume stages. Four techniques mid-market brands can use right now -- and why pre-production and post-production are becoming the same job.

AI & Innovation
Production
Virtual Production

75% of Marketers Are Using AI. The Winners Will Out-Human the Rest.

By Patrick Conreaux

The adoption gap isn't the problem. It's the opportunity.

AI Automation
Experiential Marketing

AI Just Created a Role and We Can't Agree What to Call It.

By Marc Calamia

Cannes just rewarded invisible AI craft. The market is rejecting visible AI spectacle. Five major shops are hiring for the same role under five different titles. Why M-shaped talent is the only profile that fits.