Sara Macfarlane
Behavioral Scientist
Research Director
Campaign Strategist
“Let the problem inform the solution.”
Character Metaphor
If the Fundamental Fysiks Group and Sarah McLachlan had a Love Child
About
Sara is a behavioral scientist who sees the world through a unique lens, combining psychology, economics, and art to understand the beautiful complexity of human behavior. With over 15 years in research and marketing, she has a rare talent for translating big-picture findings into actionable brand strategies. She's the strategist who can design a custom quantitative study for a fintech giant, then lead a creative planning workshop for a local non-profit, all while helping clients forge a deeper, more meaningful relationship with their consumers.
Favorite Tools
A well-designed mixed methodology study, a collaborative Miro board, and a healthy dose of intellectual curiosity.