Starwood’s “Hear the Music, See The World” Live Tour
Creating Destinations Where Loyalty Meets Live Music
Environmental Design, Experiential Strategy, Hospitality
What if checking into your hotel meant checking out a private concert with your favorite artist? That’s the experience Starwood Preferred Guest (SPG) created with “Hear the Music, See the World”, a global in-hotel concert series powered by a partnership with Live Nation.
Held at iconic Starwood properties acrossthe globe, each event combined a brand-themed cocktail party with an intimate performance by major artists like Imagine Dragons, Janelle Monáe, Jewel, Sara Bareilles, and OneRepublic. From rooftop shows in Toronto to luxe lounges in Miami, each evening was carefully curated to reflect the personality of the host hotel—whether that meant sleek sophistication or bold, cultural flair.
Access was available exclusively through SPG Moments, rewarding members who bid Starpoints for once-in-a-lifetime experiences. In doing so, the campaign not only elevated hotel loyalty, but also turned hotel brands into immersive stages for storytelling, sound, and surprise & delights.
Each show was designed for social amplification, generating high engagement through social media, while cementing SPG’s reputation as a loyalty program that offered more than points—it delivered culture.
The result? A multi-market, music-forward platform that brought SPG’s brand promise to life, note by note.
